Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers'…
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September 26, 2022 Inside Meta and Mozilla’s IPA Framework The Atlantic Looks to New Revenue Streams CPG Brands Take the Lead in CTV Ad Spend Shift Around the Water Cooler Could Meta and Mozilla’s IPA Framework Sneak Up as the Industry's New Attribution Standard? The World Wide Web Consortium (W3C)…
Read MoreAdMonsters September 22, 2022 The Mystery of Dark Patterns: The Publisher’s CMP Nightmare The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or…
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According to Sensor Tower data, over half of App Store spending in the U.S. now comes from non-game apps, and in Q2, iOS users in the U.S. spent more money in non-gaming apps than games for the first time ever.
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September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…
Read MoreAdMonsters September 16, 2022 10 Hispanic/Latino American Professionals Doing Big Things in Ad Tech During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latino people are running the show. Here at AdMonsters, we are fortunate enough to know a few who…
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During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…
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diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.
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Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…
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PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the…
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