Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
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April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…
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The Top Women in Media & Ad Tech Awards Gala will be co-located with the AdMonsters Ops Conference on Monday, June 3 at the Metropolitan Pavilion in New York City. The gala will take place in the evening, immediately following day one of the conference. To purchase tickets to the…
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What happens when an AI company uses all of the English text on the Internet to train its chatbots and still needs more data? Five New York Times reporters found that AI companies—Open AI, Google, Meta, among others—will do whatever it takes to tap into ever-greater data pools, even if…
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Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo's ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction…
Read MoreAdMonsters April 11, 2024 Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party…
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In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching…
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The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to…
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Jounce Media released its March 2024 RTB Supply Path Benchmarking Report. In AdMonsters' opinion, the data shows some troubling trends for mid-market publishers, many of whom are already facing revenue loss due to the loss of cookie signals and search referral traffic from Google SGE.
Read MoreAdMonsters April 4, 2024 Ad Spending Will Jump More Than Anticipated in 2024 According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its…
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