April 4, 2024
Ad Spending Will Jump More Than Anticipated in 2024
According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.  Read more.
Revolt Remains a Successful Media Business Despite Diddy Lawsuit and Brand Safety Concerns
In November, former Revolt Founder Sean "Diddy" Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.  Read more.
LinkedIn Live: Elevating Audience Engagement With Madeleine Want
Join the conversation with Ops keynote Madeleine Want, VP of Data at Fanatics Betting and Gaming on Tuesday, Apr 9, 12:00 PM ET. Drawing from her unparalleled experiences on both the buy side at Fanatics and the sell side at Index Exchange, she will delve into the transformative potential of aligning incentives across the ecosystem. Register now! 
Top Stories
Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against tech titans like Apple, Google, and Meta.  Read more.
A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. Read more.
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences? Read more.
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