|
April 4, 2024 |
|
|
|
Ad Spending Will Jump More Than Anticipated in 2024 |
According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion. Read more. |
|
|
|
LinkedIn Live: Elevating Audience Engagement With Madeleine Want |
Join the conversation with Ops keynote Madeleine Want, VP of Data at Fanatics Betting and Gaming on Tuesday, Apr 9, 12:00 PM ET. Drawing from her unparalleled experiences on both the buy side at Fanatics and the sell side at Index Exchange, she will delve into the transformative potential of aligning incentives across the ecosystem. Register now! |
|
|
|
Top Stories |
|
Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against tech titans like Apple, Google, and Meta. Read more. |
A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. Read more. |
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences? Read more. |
|
|
|
|
Upcoming Events |
|
|
View All |
|
|
Premium Jobs |
|
|
View All |
|
|
Job Listings |
|
- Digital Advertising Campaigns Manager
Blueprint Interactive - washington, DC
- Digital Advertising Associate
Blueprint Interactive - Washington, DC
- Strategy & Projects Manager, Advertising (d/f/m)
Adevinta - Berlin, Germany
- Senior Practice Management Specialist - (Media Entertainment Patent Trademark Advertising)
Davis Wright Tremaine LLP - New York, NY
- Manager, Brand & Advertising (Hybrid)
CareFirst of Maryland, Inc. - Baltimore, MD
- Manager, Brand & Advertising (Hybrid)
CareFirst, Inc. - Baltimore, MD
|
Add A Job Listing | View All |
|
|
|