If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation under review. Only 5% of the world has no legislation whatsoever. Do these…
Read MoreAdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
Read MoreAdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
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Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the year and the Omnicron variant attempts to make us nosedive into 2022, we’re…
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Powered by: December 22, 2021 IAB Europe's TCF Problems Get Bigger Regrets, Identity Vendors May Have Had a Few Problems for IAB Europe's TCF Get Bigger, Go Deeper Whenever European residents visit an ad-supported website, they are bombarded with pop-ups asking for confirmation of privacy choices. They have been…
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Powered by: December 14, 2021 200 Newspapers Vs Big Tech Start Testing Now: 2023 Isn't That Far Away Stronger Together? More than 200 Newspapers Suing Big Tech Axios uncovered that more than 200 local newspapers are suing Google and Facebook to recoup lost digital revenue swallowed up by Big…
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On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's…
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In a recent article on the predictions of journalism in 2022, we were reminded of the crushing reality that our college degree did not spearhead the career we studied so hard for. In fact, that unpredictability of career trajectory is the only thing we can confidently bet on. Fast forward…
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Powered by: December 08, 2021 Ad Spend Going Up? An Embarrassment of Identity Choices Will Birds of Different Feathers FLoC Together? Ad Spend Increases More Than Predicted. Good News for Publishers? Image sourced from Mediapost Consumers hear supply chain issues and walk past empty store shelves and think that…
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