Europe is setting a new course with its Digital Markets Act (DMA) and Digital Services Act (DSA). These twin pillars aim to dismantle the monopolistic strongholds of Big Tech, fostering a fairer and more transparent digital marketplace.
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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The Trade Desk published its biannual Sellers and Publishers Report, which examines the growth drivers of the premium internet (aka the top digital publishers and platforms outside of Google and Facebook). The report notes that we are at an inflection point in the industry: For the first time in a…
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Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.
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There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic, and a big man strutting around on campus, among other names. A recent Adalytics report prompted the name-calling, but as the dust settles, some ask: Is the pile-on deserved?
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In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career.
Read MoreAdMonsters May 30, 2024 Merry-Go-Round Scheme Conceals Ads for Consumers and Brands HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism. Read…
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HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism.
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In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement.
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I know you’re probably ho-hum over my ramblings about generative AI and its implications for the future of digital media, but this past week I came across two juicy articles that shine a light on how the less-than-cozy relationship between tech giants and publishers is only being further torn asunder…
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