Powered by: March 09, 2021 An Ecosystem Divided Brands Are Hungry For New Digital Ad Options Around the Water Cooler An Ecosystem Divided Photo by Luca Bravo on Unsplash "Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General…
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The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's time to welcome the challenge and get more creative about how we all plan for the future of digital advertising.…
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When McDonalds bought Dynamic Yield for $300 million in 2019, one of the benchmarks for the deal was whether the recommendation platform could help increase drive-through sales in the U.S. by 1% overall. Meanwhile, Yum Brands acquired the AI division of Kvantum, a performance marketing firm to use the platform…
Read MoreAdMonsters March 4, 2021 Reducing Latency, Improving UX, and Growing Revenue 2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but…
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March 02, 2021 Podcasts' Future Depends On AdTech Nielsen Releases Cookieless ID What Else We're Reading Ad Tech Will Shape the Future of Podcasts While having a podcast host read ads on air has long been standard promotional practice in the industry, podcast networks are increasingly buying ad tech companies…
Read MoreAdMonsters February 26, 2021 AdMonsters Forges New Beginnings With Tameka Kee, Head Of Content We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
Read MoreAdMonsters February 18, 2021 What Pubs Really Want From SSPs As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they…
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As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting,…
Read MoreAdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
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