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A Step Up From Verification: Q&A With Andrew Lerner, CEO, Trust Metrics

By Andrew Lerner December 20, 2011

/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…

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Plugging Into Data Monitoring

By cap4life December 15, 2011

  When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…

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Three Pillars of Success: Process

By blineweaver December 14, 2011

 Several months ago, the AdMonsters Professional Services team started a series on the Three Pillars of Success and outlined how People, Process and Technology must all be present to support and drive your organization forward. While I believe the People pillar is the most important, the Process element should not…

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The Challenges Facing Mobile: Q&A With Victor Milligan, Chief Marketing Officer, Nexage

By victormilligan December 13, 2011

What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…

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Harvesting the Data Fields: Q&A With Adam Lehman, COO and GM, Lotame

By Adam Lehman December 12, 2011

 A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…

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Building Trust: Resolving Mobile Analytics Discrepancies

By ronanshields December 06, 2011

 Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…

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OPS Mobile Live Blog – NYC, December 7th

By Gavin Dunaway December 06, 2011

 The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…

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Who Are the People In Your Neighborhood? Sonar’s Proximity-Based Social Connector

By Gavin Dunaway December 06, 2011

 I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store  in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…

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