Between the IAB’s OpenData initiative, the LiveRamp/AppNexus-led data consortium, and a few other long-simmering initiatives (think DigiTrust), now is a great time for anyone who’s been championing data transparency. Whether these efforts are bearing fruit—that is to say, if they’re actually translating to more utility in sharing and processing data,…
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Prebid.org has already been the central URL for the Prebid suite of open-source header bidding products and projects. As of Sept. 11, 2017, Prebid.org is also the name of the neutral industry organization that will offer guidelines and development support for Prebid products. AppNexus and Rubicon Project have publicly led…
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For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage direct-sold campaigns in a complex contemporary digital paradigm. Campaign reporting is…
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The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…
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The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…
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Download the presentation at Ad-Juster's website. 1:00 - 2:00 PM EDT For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage…
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A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…
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I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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There are few topics getting digital publishers chattering right now quite like header bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding pits demand sources against each other, giving publishers a clearer idea of the true value of their inventory and how…
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