1:00 – 2:00 PM EDT
For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage direct-sold campaigns in a complex contemporary digital paradigm.
Campaign reporting is a perennially knotty practice—it’s a challenge to understand and process data sources from all of a publisher’s partners, and discrepancies are impossible to avoid. Publishers need to make sense of those discrepancies and avoid wasting inventory from overbooking.
In this hour-long webinar, we’ll be taking a close and thorough look at best practices for reporting direct-sold campaigns. Join speakers from Ad-Juster and publishers for expert guidance on optimizing booked impression volume, evaluating revenue risks, streamlining reporting processes, and bringing more accountability to an aspect of the business that can appear awfully mysterious.
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Calson Lee, Director of Product, Ad-Juster
Calson Lee graduated from the University of California, Irvine in 2009. Immediately after, he entered into the workforce as a multilingual Field Application Engineer for Arescom Technology Ltd. in Taiwan, which produced the world’s first portable mobile broadband router to be used by NTT-BP of Japan (subsidiary of Nippon Telegraph and Telephone Corporation). After returning to the U.S., Lee continued on with consumer electronics projects with U-Media Communications Inc. as Product Manager, producing cutting-edge routers to be sold by large consumer brands such as TRENDnet and Linksys. Lee joined Ad-Juster in 2011 to help pioneer advanced data technology. As Ad-Juster’s Director of Product, Lee has directly helped facilitate tens of millions of direct sold campaigns, garnering enough insights to put him in the top echelon of the campaign reporting industry.
Kevin Loren Smith is currently Director of Ad Operations at The Weather Company, leading a team which helps develop strategy in training, process, workflow, ad product implementation, and delivery management within Digital Ad Operations. He has been with The Weather Company since 2010, bringing over 10 years of experience in media and advertising. Prior to The Weather Company, he was with Window Media LLC for eight years, holding many roles in Sales and Operations before leading its Online Department. Smith graduated in 2001 from the University of Texas at Austin with a Bachelor of Music Degree in Music Composition and currently resides in Atlanta.