Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
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Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by…
Read MoreAdMonsters September 5, 2024 How Video Publishers Can Create A Comprehensive Ad Monetization Strategy Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST…
Read MoreAdMonsters August 29, 2024 Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge? Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid…
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Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content.
Read MoreAdMonsters August 15, 2024 Dotdash Meredith’s Cookieless Conquest Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier. Read more. What Apple’s Distraction Control Means for Publishers Apple's new Distraction…
Read MoreAdMonsters August 22, 2024 AdLib Media Group and Jounce Media Join Forces To Combat MFA Traffic In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting…
Read MoreAdMonsters August 8, 2024 Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings. Read more. Microsoft and Criteo's Unified, ROAS-Driven Retail…
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Two bills, called the Kids Online Safety Act (KOSA), passed the US Senate with overwhelming support in late July. Energy and Commerce Committee Chair Cathy McMorris Rodgers said her committee will begin work on a House version as soon as Congress returns from its recess in September.
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In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.
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