September 5, 2024
 
How Video Publishers Can Create A Comprehensive Ad Monetization Strategy
Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization. Read more.
How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions. Read more.
Learn How to Cultivate Your Audience With Ana Milicevic
Join Ana Milicevic at PubForum Scottsdale for a glimpse into the future of digital audience engagement. Learn how to build trust, grow profitable business lines, and succeed with flexible tech stacks and new models for audience engagement. Register by 9/27 to save with early bird rates. Register now!
Top Stories
GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.  Read more.
Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. Read more.
Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search. Read more.
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