AdMonsters April 19, 2018 The "Truth" About Blockchain (Part 2) Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some…
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AdMonsters Employers: Looking for top talent? Reach top ad operations and advertising technology professionals with the AdMonsters Job Board. Post Job Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Ad Operations Specialist BuySellAds - Remote Optimization Manager PebblePost - San Francisco, CA More…
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AdMonsters April 12, 2018 For the Unsung Heroes of Digital Media: AdMonsters Power List New at this year’s Ops is the AdMonsters Power List, which looks to recognize individuals who are revolutionizing the digital media world through advertising, marketing, and monetization efforts. Just like the ad ops people whose…
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Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…
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AdMonsters April 5, 2018 Let’s Take This Inside: The State of Programmatic In-Housing We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group…
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AdMonsters Employers: Looking for top talent? Reach top ad operations and advertising technology professionals with the AdMonsters Job Board. Post Job Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Ad Operations Specialist BuySellAds - Remote Optimization Manager PebblePost - San Francisco, CA Media…
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AdMonsters March 29, 2018 Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill rates, and other indicators of poor quality.…
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Let's take a look at where the digital media industry is with server-to-server integrations, programmatic guaranteed, and understanding who in the publisher org sells programmatic products, inspired and informed by what we heard at PubForum in Huntington Beach.
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AdMonsters March 22, 2018 Are You Ready for the Transparency Blockchain Promises? Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along…
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AdMonsters March 15, 2018 The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1) Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product…
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