AdMonsters February 16, 2023 Publisher Forum Keynote Maria Breza: Transforming Brand Safety and Suitability for Podcasting Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand…
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When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse. Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+…
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The federal privacy battle came to a standoff after President Biden's State of the Union address. Don't hold your breath if you're hoping the two sides are coming to common ground. President Biden reiterated his proposed restrictions for federal ad targeting regulations at the State of the Union. In response,…
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Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is…
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Like many people in ad tech, Louis Jones fell into the ad tech industry by chance. Advertising was his third career. From starting his first job in the field at J. Walter Thompson to rising as one of the most prolific executives in the digital ecosystem, he proves that the…
Read MoreAdMonsters February 10, 2023 Top Mobile Trends For 2023: Privacy Rules In search of the top mobile trends for 2023, we tapped into our mobile mastermind group to gain insight. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director,…
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GoodRx, was fined $1.5 million for allegedly sharing users' health data for ad purposes. The FTC filed a complaint in U.S. District Court for the Northern District of California. It alleges that the drug company frequently violated consumers' privacy by sharing personal health information with advertisers or third parties.
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data.
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Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.
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