Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.
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AdMonsters has long advocated for strong partnerships between publishers and retail media networks, given how such bonds could deliver the holy grail (aka the customer-first future). That's why it's no surprise that Best Buy is joining forces with CNET to extend advertisers' reach, while also enhancing customers' shopping experiences.
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As the saying goes, 'With great popularity comes great scrutiny.' The House's sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew's contentious court appearance with…
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Alpine Founder Brian Murphy talks about what media sustainability means in 2024. AdMonsters spoke with Murphy about Alpine Project's progress, how brands and agencies can measure the environmental impact of their ad spend, why ad tech companies should start operating on cloud-based platforms, greenwashing and so much more.
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The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
Read MoreAdMonsters April 18, 2024 What Is the American Privacy Rights Act (APRA) of 2024? On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt…
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Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else. With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories — particularly following significant actions against…
Read MoreAdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
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In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
Read MoreAdMonsters January 11, 2024 What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…
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