AdMonsters October 1, 2021 Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…
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August 10, 2021 Digital Subs Keeping Big Pubs Alive Malvertising Now Infiltrating IOT Devices Mozilla Disses SWAN and UID 2.0 Around the Water Cooler Digital Subscriptions Holding Steady, For Now Image by Markus Winkler from Pixabay Digital subscriptions to newspapers like The New York Times and The Wall Street Journal…
Read MoreAdMonsters July 1, 2021 Tubi Becomes First CTV Pub to Implement UID 2.0 The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0…
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While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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April 06, 2021 Should Pubs Even Care About NFTs? Will ClubHouse's Direct Payments Shake Up the Digital Media Ecosystem? Around the Water Cooler...Everything Else We're Reading Could NFTs Be a Boon for Publishers? Image sourced from FutureStreamTV We’ve been sitting on the sidelines watching all of this NFTs (nonfungible tokens)…
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Powered by: March 23, 2021 Google Blocked 3.1 Billion Ads in 2020 Time For Pubs to Find New Normal Around the Water Cooler Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads The year 2020 really brought malvertisers out of the woodwork. From pandemic-related scams, to #BLM-related scams, to…
Read MoreAdMonsters March 11, 2021 Four Ad Tech CEOs Weigh In On Google’s Plans To Not Support Cross-site Ad Tracking The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's…
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Powered by: March 09, 2021 An Ecosystem Divided Brands Are Hungry For New Digital Ad Options Around the Water Cooler An Ecosystem Divided Photo by Luca Bravo on Unsplash "Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General…
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Powered by: November 24, 2020 Cue the AMP Exodus? Ad Flterers Love Interacting with Brands Cue the AMP Exodus? Image sourced from Google AMP The Top Stories carousel in Google Search—long a key reason publishers leverage Google’s open-source and relatively simple AMP framework—is about to become less exclusive. In…
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