“In today’s environment, it’s critical to differentiate in some way shape, or form. The consolidation we’ve seen, and the rampant commoditization means publishers and tech platforms need to find a way to stand out,” advised David DiAngelo, Global Vice President of Marketplace Development at Emodo. He recommends the following best…
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For the past fifty years, the video industry used a dual revenue-stream model. This meant that TV networks and pay-TV operators shared the revenue consumers paid for subscriptions and the revenue generated from ads. Then the rise of Netflix’s ad-free platform birthed the streaming dynasty, opening a gamut of questions…
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Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the sixth this year. The Oregon Consumer Privacy Act (OCPA) is notable because it’s the strongest bill passed to date.
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Language models and chatbots are a great way for publishers to add value to their subscribers, but they shouldn’t be fooled by the ease of getting something up and running quickly. To understand how publishers can deploy AI bots safely, we spoke with Kyle Alan Hale, a Solutions Architect at…
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The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what used to be considered instream inventory was now labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, thus wounding both publishers'…
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I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…
Read MoreAdMonsters May 11, 2023 Emodo SSP Survey Says Marketers Crave Innovation Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions.The status quo for SSP protocol is…
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Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
Read MoreAdMonsters April 20, 2023 Is Micro-targeting Giving the Digital Advertising Sector a Bad Rap? Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers.…
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Contextual advertising has yet to reach its peak potential. Cutting-edge advertisers are not merely matching ads to content based on topics. They contextually target ads based on emotion and a granular understanding of the moods of the audiences they want to reach. The technology bringing about this reinvention of contextual…
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