Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
Read MoreConnect. Share. Innovate. Grow.Breaking News & Updates This event is now sold out. Any registrations from now on will be placed on a waiting list to attend. Register as normal for the waiting list. About the Publisher Forum "AdMonsters is 100% relevant to my daily job functions. It is the most…
Read MoreConnect. Share. Innovate. Grow. Breaking News & UpdatesFollow the discussion on Twitter @AdMonsters #publisherforum -Look below for speaker's twitter handles Last chance to register! Get inspired. Join the conversation. Take a look at the Speakers and Sessions below About the Publisher Forum "This conference is by far the most productive and inspiring that…
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Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving. Learn more here.He’ll highlight the big challenges publishers face today: revenue pressures, sales channel control problems, revenue optimization complexity, growing buyer leverage…and…
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AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product…
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Anyone know what time of year it is? That’s right, it’s fantasy football draft season. If you’ve played before, you know that draft season is the most stressful time of year. This is when you have to sit down, look at all the players that are available and decide which…
Read MoreMemphis, TN March 6-9, 2011 Connect. Share. Innovate. Grow. Breaking News & Updates SOLD OUT AdMonsters XXIV is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Keynote announced: Anna Murray, President, tmg-e*media inc.Agenda updated: Full agenda…
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Especially in this economy, it’s clear that there are pressures on everyone in the advertising ecosystem to do more with less. This leads to advertisers (or their downstream reps, ad buying agencies) trying to figure how to allocate resources in the most effective way possible. But some of the thinking…
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