5:30 pm — 8:30 pm GroundTruth HQ One World Trade Center (South Entrance), 60th floor 285 Fulton St, NYC Enjoy a night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. No fee—just…
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In this playbook, developed in partnership with GeoEdge, we'll dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat.
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At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…
Read MoreAdMonsters June 27, 2019 Are Programmatic Demand Vendors Becoming An Endangered Species? Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet…
Read MoreAdMonsters June 20, 2019 How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters “The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of…
Read MoreAdMonsters April 25, 2019 How to Hire and Train an Ad Ops Team That Everyone Will Love While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you…
Read MoreAdMonsters April 18, 2019 Learn How Blockchain Is Getting Real at Ops The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air,…
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Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More Joy: Life-Changing Japanese Creativity.” She will deliver her message of reaching the…
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