June 20, 2019
 
How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters
“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only 1.5 seconds to do it?” The answer? You earn it. During his keynote address, Earning It, at the Publisher Forum in Vancouver on Monday, August 19, 2019, Pauley, will examine how publishers can build diverse businesses, develop long-term client partnerships, and push the industry forward. Read more.
What Is Edge Computing?
For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest interpretations). Most importantly they are future proofed for a world where privacy is no longer a nice-to-have but the only way to do business. Read more.
AdMonsters NYC Meetup: Electrifying Email Strategies 
The inbox is hotter than ever. Consumer desire for curated and personalized content delivered in a straightforward fashion has powered the rapid rise of startup e-letters like TheSkimm and The Hustle. At the same time, long-established publishers are responding to increased email engagement by diversifying their offerings. Despite renewed interest and ad-serving advances, the email landscape remains seriously under-monetized terrain. This meetup brings together a diverse group of publishers to talk candidly about their successes and challenges in ramping up email monetization. Sign Up.
Top Stories
"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it makes them better—because users’ expectations will be much higher." Learn more about 5G's impact at the upcoming Publisher Forum Vancouver, where Lockhorn will be talking about what 5G means for advertising technology and publishers’ digital revenue efforts. Read more.
Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended Publisher Forum Miami 2019, at a roundtable with around 20 industry leading adops executives as they discussed and debated the challenges of monetization. Here, he presents the four key learnings from that discussion. Read more.
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more.
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