In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care.
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If anything, the last few years of programmatic have demonstrated just how vulnerable the real-time bidding environment is to subtle, behind-the-scenes changes that can distort campaign performance, create discrepancies in reported data, and ultimately waste ad dollars.
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The question long asked at AdMonsters events: why does the ad quality burden falls solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges and SSPs are starting to take responsibility when it comes to supporting ad quality in the ecosystem.…
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Automation can be as easy as 1, 2, 3… Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Integrating more…
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Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…
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On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…
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It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global…
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Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.
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1 pm EDT Automation can be as easy as 1, 2, 3... Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the…
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Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous…
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