Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
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Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
Read MoreThe Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…
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Editor's Note: This post originally appeared on Mike On Ads.So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.A hypothetical ad startupHere’s a pretty typical story.…
Read MoreAd Operations for Account Execs – Taught by Ad Ops experts from AdMonsters, AOL, and the New York Times This is a special training class that AdMonsters is working on with the IAB. Registration will be handled by the IAB. Learn and understand the process of operations in online advertising…
Read MoreOverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
Read MoreAdMonsters Network Ops Forum, co-hosted with IASH Join us at 60 Cannon Street, London for the launch of new AdMonsters event specifically designed for leaders in online technology and ad operations at advertising networks. AdMonsters, the on-line advertising industry's only professional association exclusively dedicated to operations and technology, will be…
Read Moresee also: sponsorship — agenda Publisher Forum EU X will be held Registration Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit your user profile…
Read MoreOutsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
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