Ad ops and hacking have long ridden side by side (check out this oral history of ad ops for more tales), so it's no surprise that the rise of viewability has ops pros reaching for their inner Macgyvers. Come on, you can even hear the theme song as you read…
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At the beginning of 2015, 90% of U.S. households boasted three or more Internet-connected devices according to Ericsson, with an average of 5.2 devices per house. These are households we’re talking about, not specific people with their own devices. However, Cisco predicts that by 2017 the majority of U.S. individuals…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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Half of the publishers surveyed in a recent Audience Accelerator-Digiday report, Audience Extension Industry Overview, currently offer audience extension. About 29% of that group began offering extension in the past year, according to the report, these were mostly publishers with under 20 million monthly uniques. Extension is rapidly gaining supply-side…
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Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can make Frodo Baggins’ excursion to Mount Doom look like a walk in the park.…
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In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too much. Sometimes I could keep them with a counter-offer, but that only works so many…
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Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us to reprint this insightful blog post as a preview to his talk. Got questions? Ask Emry in person at the…
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Greetings from the Lone Star State! AdMonsters' 34th Publisher Forum is officially under way in the Texas capital. If you couldn't make it down this time, don't fret. You can stay tuned right here for updates and content from the week. As for missing out on the barbecue, we'll try…
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Long weekends updating inventory for a massive bookstore during my college years helpd me realize that scanning Universal Product Codes made a painful process much more tolerable. In fact, I refused to let my mind wander and consider what a tedious practice inventory management was like before UPCs and handheld…
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“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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