In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
Read More
Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.
Read More
California Assembly member, Buffy Hicks, is proposing a state-level version of the journalism usage fee bill. The proposed law will allow local news outlets to work together to bargain with tech giants, such as Facebook and Google, to collect a fee for using their content and selling advertising alongside it.
Read More
In honor of Women's History Month, we spoke with Laura Boodram, CRO, FatTail, about how she started in ad tech, her experience being a women executive, and how her new role as CRO has allowed her to grow.
Read More
Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.
Read More
It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…
Read More
When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.
Read More
According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.” Whether they transition to a more inclusive company or branch out to start their own, professional women are fighting for the next generation…
Read MoreAdMonsters March 2, 2023 What Are IAB Tech Lab’s Data Clean Room Guidance and Interoperability Specifications? A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The…
Read More