At RampUp 2023, "Stay on the Forefront of Privacy Legislation" was a session where Washington D.C.-based ad tech counsel and a VP at the U.S. Chamber of Commerce shared their perspectives on what's happening right now and what the industry can do to streamline the process. One common denominator among…
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Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation. Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…
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A recent Association of National Advertisers survey revealed that marketers aren’t as enamored of retail media as everyone thinks. In fact, 88% of brands say they feel pressured by retailers to spend in their channel, with some 42% feeling it’s just a cost of doing business. Some marketers hint that…
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As ClutchPoints celebrates a decade, they launched a new initiative centered around HBCU sports coverage. HBCU student journalists and athletes will run the new vertical, allowing them to publish stories and curate content for video, social media, and podcasts. The students participating in the HBCU initiative will receive financial compensation,…
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CEO by day, mommy and singer by day and night, Lashawda Goffin takes pride in being inclusive, not exclusive, with a people-first mentality. Goffin grew up singing in a church choir with notable gospel musician Hezakaih Walker, which was an experience that would build many skills — like confidence, concentration, and…
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Cooper and Requidan will bring their podcast to the Miami Publisher Forum for their keynote, “Minority Report Podcast: Developing a Leadership Career in Digital Media and Ad Tech.” During the live session, Cooper and Requidan will sit down with Chris Contreras, Chief Customer Officer, MNTN, to talk about his career…
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Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Unfortunately, industry expectations don't seem to match this scenario. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Don't rush the verdict…
Read MoreAdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
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From creating startups to owning one of the largest Black-owned digital networks with Youtube ad sales rights, Rogers has always invested in the Black community and ensured that others benefited from the wealth and resources he acquired. To honor his legacy and the history he continues to make, we chatted…
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