AdMonsters EU Editor Gautam Srivastava sat down Vindico's UK Country Manager James Grant to discuss the current state of the Video market - and the steps he feels need to be taken in order for it to reach the levels of Search and Display. Read it below.Vindico's strap is 'Making…
Read More
AdMonsters joins forces with the British Interactive Media Association (BIMA) to deliver OPS Week London and offers a 20% discount to all BIMA members. AdMonsters and BIMA share the common goals of supporting, promoting, and accelerating the growth of the British digital media industry. These two influential communities have today…
Read More
Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
Read More
OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…
Read More
Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
Read More
So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
Read More
Believe it or not, folks, 2012 a big election year hear in the U.S. – maybe you've heard something about it on the TV news channels or in the papers? It's widely speculated that targeted digital advertising will play a large role in this year's presidential and congressional elections (as…
Read More
The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact,…
Read More
Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior…
Read More
Mark the date – on March 22, AdMonsters returns to Sydney to host its second gathering of ad operations personnel focused on the rapidly developing Austrailian digital advertising landscape. To get an idea of the hot topics down under, let's take a peek at the agenda for AdMonsters Sydney today…
Read More