Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the…
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With vague regulations popping up that seem impossibly to comply with as browsers commit to a crackdown on third-party cookies, you're probably wondering what's in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of your…
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Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with…
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There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a…
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I'm used to the eye rolls whenever I ask ad tech veterans their feelings on the potential of blockchain. I'll be the first to admit the term is sullied following an audacious hype cycle (even for ad tech!) and some scam-tastic initial coin offerings (ICOs). But the technology does seem…
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At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…
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Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but they’re doing it in an interesting way. Rather than visiting the home page of their favorite publishers, they’re subscribing to their email…
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As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV industry term for what digital people consider programmatic TV-buying, and it looks like digital is…
Read MoreAdMonsters June 27, 2019 Are Programmatic Demand Vendors Becoming An Endangered Species? Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet…
Read MoreAdMonsters May 2, 2019 Data Is Biggest Star at Hulu NewFront As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation…
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