The Trade Desk Wants To Control Retail Media
The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
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Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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Here’s How TransUnion Is Decoding Health Data With Datavant
Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.Â
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Post-Cookie Ecosystem: Publishers and Advertisers Focus on Contextual and Attention in 2023
Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
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Investing in Hispanic Audiences Beyond Cinco de Mayo and HHM
According to the 2022 Hispanic Market Guide, diversity within Hispanic communities impacts America’s growing multicultural mainstream. Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.
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Decision Makers Say Visual Communication Helps Drive Business
So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual communication in the workplace and day-to-day business activities.
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Social Media Killed BuzzFeed News; Meta Revenue đź’Ş; Privacy Sandbox Shows Promise?
"BuzzFeed News was a social media ecosystem company, and the ecosystem went away," said a former BuzzFeed exec. "HuffPost was a pre-social media company that BuzzFeed eclipsed in the social media age. And then as social media goes away, the tide comes out, but HuffPost is still kind of there…
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AdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
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AdMonsters March 30, 2023 PubForum Miami: Why Publishers Need to Invest in Commerce Media What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s…
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AdMonsters April 27, 2023 Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend? TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and…
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