April 27, 2023   Consumer Spend Is Sky High Despite Inflation, So Why Isn’t Ad Spend? TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up for debate, but advertisers can play a role in assisting them.  Read more. Only 22% of Adops Teams Say They Have Access to a Wealth of Data and Insights AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product, and business intelligence teams. More worrisome, only 22% of AdOps teams say they have access to a wealth of data and insights, which means the remaining 78% can’t help their colleagues succeed in their jobs Read more. How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is sounding the alarm. Read more. Top Stories A Recession Is Not a Sign to Cut Your Ad Budget: Q&A With Karla Jo Helms, Founder and CEO of JoTo PR Disruptors The industry coined the term "ad spend slowdown" to highlight how advertising spend has decreased YOY due to the ad recession. While some may do this to help mitigate revenue, research shows that cutting back on advertising is a major mistake. Karla Jo Helms, CEO and Founder of JOTO PR Disruptors, suggests increasing your advertising budget during the recession.  Read more. Is Microtargeting Giving the Digital Advertising Sector a Bad Rap? Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out.  It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. Read more. 420 Special: The Wild Ride Facing the Cannabis Advertising Industry Another challenge that advertisers face in the cannabis industry: the effectiveness of channels and tactics. Because more traditional advertising channels (i.e., linear TV, broadcast radio) are not yet warmly welcoming cannabis brands, digital channels have been heavily pushed, especially from a paid media perspective.  Read more. Upcoming Events Jun. 5-6, 2023 | AdMonsters OPs Jun. 6, 2023 | Top Women Gala Aug. 6-9, 2023 | Publisher Forum: Coronado Island Nov. 5-8, 2023 | Publisher Forum: New Orleans View All Premium Jobs Adjunct Instructor, Advertising & Design Seton Hall University; South Orange, NJ Principal Analyst, Advertising Regulation FINRA; Rockville, MD Account Executive, Advertising Sales Comcast; Denver, CO Associate Director, Regulatory Affairs Advertising Promotion Kite Pharma; San Mateo, CA View All Job Listings Advertising Strategist, Sales Development Comcast - Alpharetta, Director North America Media & Advanced Advertising Colgate/Palmolive - New York, NY Associate Director, Regulatory Affairs, Advertising and Promotion Kite Pharma - San Mateo Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Assistant Professor - Strategic Communication, Digital Advertising Northern Arizona University - Flagstaff, AZ Advertising, Exhibit and Sponsorship Sales Manager SHAPE America - Remote, Remote Add A Job Listing | View All