AdMonsters November 1, 2018 Amazon’s Search Retargeting Sounds Like a Big ‘Ol Data Party We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a…
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We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a boon to advertisers and publishers. We probably should brand the three-headed beast ruling digital advertising…
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If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in…
Read MoreAdMonsters October 25, 2018 Mobile Traffic Boom Sort of Good News for Publishers Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting…
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Were you worried that blockchain was all hat and no cattle? Look again—the decentralized ledger is disrupting the payments landscape while also overhauling reconciliation. At the same time, Senior Editor Lynne d Johnson points out a huge (but surmountable) challenge: speed.
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Speaking of transparency—or the lack thereof—plenty of questions linger around the FBI raiding a major holding company's offices as it steps up its investigation into rebates and kickbacks in digital advertising. Gabe Greenberg suggests that if we're going to circle the wagons as the g-men close in, the industry should…
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On a recent panel I moderated with some pretty impressive ad tech representation (if I do say so myself), my panelists were oddly uniform in arguing that programmatic guaranteed for digital video—especially served on connected TV or OTT—is the most exciting emerging transactional platform. Why? Because it's easy, I argue...…
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You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll…
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Last week's news that AppNexus was "no longer participating" in the Advertising ID Consortium resulted in a lot of speculation that the group of shared-ID proponents were finished and universal IDs were doomed. Well, there's life left in the old girl yet—sources tell us that while AppNexus has foregone its…
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In its eye-opening new report on ad quality , Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts…
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