The fourth quarter isn’t just the busiest time of the year for digital publishers; it’s also a gigantic opportunity to take advantage of volatile programmatic markets to establish pricing strategies that will keep your revenue flying high well into the new year. Imagine making 20% more during Q4 and losing 20% less in Q1. Your mouth is watering at the mere thought, and the data to make it happen are at your fingertips.
In this webinar, we’ll share how publishers can do inventory pricing on their own:
- Define audiences and determine optimal prices
- Decipher the metrics best aligned with your business goals
- Analyze results to take swift action
- Minimize risks of dropping revenue following the Q4 boom
Email the presenters: firstname.lastname@example.org