After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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In this episode of Minority Report Podcast, hosts Kerel Cooper, SVP Global Marketing, LiveIntent and Erik Requidan, Founder & CEO, Tradecraft Advisory speak with Walter T. Geer III, Executive Creative Director, Experience Design at VMLY&R about his career journey, how he's using this moment in time to help open doors…
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Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
Read MoreAdMonsters August 20, 2020 Christine Maguire: Leading From the Ground Up Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great!…
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August 18, 2020 Pubs Missing From W3C? Google Lobbies Users Against ACCC Amazon Gains A Lead CCPA Finally Final Pubs Sorely Missing From W3C Conversations Is the future of advertising being shaped by one dominant player? That’s a serious question being raised by a group of ad tech companies, agencies…
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One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…
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Powered by: August 11, 2020 Apple Redirects Traffic From Browser to News+ App Is Apple Playing Dirty Games With IDFA? TCF 2.0 One-Week Countdown: Are You Ready? Google’s GDPR TCF 2.0 Consent Policy Could Hurt Pubs Apple Redirects Traffic From Browser to News+ App Image sourced from Scroll CEO…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
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Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping.
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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