Exchange Bidding in Dynamic Allocation is, in a nutshell, Google’s answer to header bidding. It’s a server-side solution where exchanges and SSPs can bid on publisher inventory along with Google’s AdX in a unified auction. Now, to understand why that matters, we’re going to have to walk back a few…
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If you bother Gavin, Brian and I while we’re in the throes of preparing for the day-and-a-half military precision exercise that is Ops, we’re going to complain about the number of speakers to wrangle and calls to make. I mean with 40+ sessions and the 70+ speakers, it’s a bit…
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“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…
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Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…
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Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…
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The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech that can help them break down the siloes that had previously constricted pockets of their inventory. Of course, that process…
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There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can…
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Digital media is just scratching the surface of data capabilities like identity, people, convergence, and automation. Mastering these channels combined with valuable data options opens new possibilities in efficiency, effectiveness, and creativity.Join executives from ESPN, Aol, Vevo and Oracle Data Cloud as they discuss how they are leveraging data for…
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The prominence of revenue operations as a critical function within the digital media world has had its ups and downs. While programmatic and other indirect channels have proven ops as a serious revenue center, it’s also forced the department into highly unfamiliar territory such as creative development and user experience.…
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On the East Coast, the lack of sunny skies and warmer temps make it hard to tell spring has arrived. One unmistakable sign, however, is our continuous stream of new speaker announcements for Ops. Can anyone else think of a better way to announce the beginning of a season than…
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