AdMonsters Webinar: The New Possibilities for Data

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ESPN, Vevo, Aol and Oracle Data Cloud discuss insight-driven marketing

May 18, 1:00 PM EDT

Are you lost in the weeds of ID syncing, DMPs, device graphs and other minutiae? Perhaps it’s time to step back and take a strategic look at how media companies can get the most out of data. After all, it’s not about the data, but what the data makes possible.

Digital media is just scratching the surface of data capabilities like identity, people, convergence, and automation. Mastering these channels combined with valuable data options opens new possibilities in efficiency, effectiveness, and creativity.

Join executives from ESPN, Oracle Data Cloud and more as they discuss how they are leveraging data for advertising campaigns—including direct guaranteed, private marketplaces and audience extension—as well as data for marketing endeavors, an area where revenue teams are asserting more influence.

Speakers:

Molly Parr
Senior Director, Ad Platform Product Management
ESPN

Molly Parr is Senior Director, Ad Platform Product Management within ESPN’s newly-formed Global Data group.  She leads data-driven ad products, including LiveConnect Heart: ESPN’s premier data targeting product that taps into the emotion of consumers engaging with Sport.  Prior to ESPN, Molly was a Director of Product Management at Oracle (who acquired BlueKai).  She led Outbound Product Management including Strategy & Go To Market activities around for the Data Management Platform within the Oracle Marketing Cloud.  Prior to Oracle & BlueKai, Molly was in the digital media department at Neo@Ogilvy, where her team launched the first programmatic media & data buying services unit within the agency.

Xavier Segura
Senior Partner Development
Oracle Data Cloud

Robert Cukierman
VP, Strategic Partnerships
Vevo

Robert Cukierman is premium music video platform Vevo’s Vice President of Strategic Partnerships, based in New York. In this role, Rob leads Vevo’s global sales strategy and strategic partnerships surrounding data driven sales, programmatic & measurement. Before the promotion to his current role, he led East Coast Sales for Vevo in addition to developing Vevo’s strategy surrounding audience solutions. Prior to joining Vevo, Rob held several senior leadership roles at Nielsen, including Vice President, Digital Client Services. Prior to Nielsen Rob spent two years in business development and strategy at IAC after getting his career started in the music industry at the legendary indie label, Bar/None records.

Dave Simon
VP, Video Activation
Aol

As Vice President for Video Activation at AOL, David leads the Video Activation business, which offers technology and services to content creators, plus website and app developers—allowing them to build and operate distributed video businesses in an open, controlled way. Dave’s team helps generate a broad distribution of content, working with over 500 content creators and premium media companies, and maintaining partnerships with over 5,000 sites and apps.

Dave brings over 10 years of digital media, programmatic advertising, and ad tech experience, most recently serving as the VP of Business Development for Vidible (acquired by AOL), where he helped media companies create video syndication strategies. Prior to Vidible, Dave held roles in sales and business development at Turn, which grew from 20 to 400 employees during his tenure. Prior to that, Dave held sales roles at Right Media and Yahoo. He’s currently an advisor to several ad tech companies.