Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…
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Not the CES update you want, but maybe the CES update you need. January brings with it cold weather, year-end reconciliations, lower post-Q4 CPMs, and CES. This year I had an audacious plan: I’d go to CES and actually go to CES. You know – the actual show, not just…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…
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The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…
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This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing. For a long time, you could not go to a conference on advertising technology without hearing mention of…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…
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Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
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