News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…
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Now that California’s Attorney General Xavier Becerra has released a draft of rules to guide companies on California Consumer Privacy Act compliance and the state’s Governor Gavin Newsom has signed seven amendments providing more clarity and lessening some short-term pains around CCPA compliance, word on the street is that initial compliance…
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If anything, the last few years of programmatic have demonstrated just how vulnerable the real-time bidding environment is to subtle, behind-the-scenes changes that can distort campaign performance, create discrepancies in reported data, and ultimately waste ad dollars.
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Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…
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In digital advertising, the sovereignty of a blockchain isn’t required to track impressions, counter ad fraud or help consumers regain control of their privacy. Thus the work required to set up a blockchain and maintain consensus isn’t worthwhile. Simple permissioned ledgers will do the job just fine. These ledgers, and…
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2020 is bringing changes to data, privacy, and transparency, and publishers are faced with navigating an uncertain future. With Google's unified pricing rules and move to first-price auctions, new (and upcoming) data and privacy regulations, and the potential of a cookieless ecosystem, publishers are feeling the pressure to adjust their…
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There were quite a few recurring themes that emerged from last week's Advertising Week New York 2019 (henceforth referred to as #AWNewYork) that struck me as being of great interest to folks in the ad operations and ad tech communities. So after gobbling up all of the information and digesting…
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Producing the highest bid from demand sources ultimately leads to increased latency, given the amount of time it takes for multiple auctions to take place at once. A recent report from MonetizeMore shows exactly how publishers who set aggressive timeouts—around 500-600ms—to improve page loads end up missing out on the…
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Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the…
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On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…
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