As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.
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Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.
Read MoreAdMonsters May 23, 2024 Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025,…
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Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest…
Read MoreAdMonsters May 15, 2024 Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving…
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