Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
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At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
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Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth, but 33Across’ recent programmatic study argues quite the opposite. In fact, as demand increases spend on cookieless inventory, CPMs will continue to slowly rise.
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November 01, 2022 Major Updates to Amazon's Ad Business Informing the Opt-out Consumer Privacy Compliance vs Revenue Growth Around the Water Cooler Amazon Boosts Its Ad Business Image sourced from Amazon Ads Unboxed 2022 It looks like Amazon is fed up with its number three spot in the ad tech…
Read MoreAdMonsters October 27, 2022 Consent Summit 2022 Takeaways: Privacy and Compliance are Ad Tech’s Regulators At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations…
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October 24, 2022 In the Cookies' Absence, Leverage Moments FTC on ANPR & Sensitive Data The Time is Now for CTV Around the Water Cooler Publishers Should Leverage Moments Instead of Cookies Whether it's pop culture or sports, every consumer has iconic moments that leave a lasting impression. For example,…
Read MoreAdMonsters October 20, 2022 Publisher Forum Keynote DeLu Jackson: Leveraging Relevant User Data to Create Customer-Focused Brands DeLu Jackson, Senior Vice President and Chief Marketing Officer at ADT, will give a keynote address at Publisher Forum Nashville entitled “Reach Is Dead, Long Live Relevance: How Buyers and Sellers Use…
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Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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To get an in-depth understanding of one of the major alternative IDs, we spoke with Mathieu Roche, co-founder and CEO of ID5. Known as the privacy-focused identity solution, it creates an encrypted first-party data ID that gives publishers a unique device ID they can share with their partners and clients.
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Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
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