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October 27, 2022 |
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Consent Summit 2022 Takeaways: Privacy and Compliance are Ad Tech’s Regulators |
At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations moving through the U.S. Legislature to learning about balancing your privacy and compliance issues with your company’s growth goals, each session aimed to educate how to maneuver the new world order of privacy. Read more. |
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Top Stories |
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Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes and troubleshoot them. There will be problems, but it's all about maneuvering them. Read more. |
Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. The solution? Turning to a Google Certified Publishing Partner. Read more. |
According to industry experts at Advertising Week, moment-based marketing could be the next wave of ad targeting. Instead of using cookies, they suggest using images of unforgettable fan moments, and the metadata that comes from them, to drive passion and high engagement with consumers. Read more. |
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Upcoming Events |
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- Nov. 6-9, 2022 | Publisher Forum Nashville
- Mar. 12-15, 2023 | Publisher Forum Miami
- Jun. 7-8, 2023 | OPs NY
- Aug. 6-9, 2023 | Publisher Forum Coronado Island
- Nov. 5-8, 2023 | Publisher Forum New Orleans
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Job Listings |
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- Advertising Sales Account Executive
Comcast - Millersville,
- Senior Manager, Advertising and Promotion, Commercial Regulatory Affairs
Bristol Myers Squibb - Summit, NJ
- Senior Manager, Advertising and Promotion, Commercial Regulatory Affairs
Bristol Myers Squibb - Lawrence Township, NJ
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Bristol Myers Squibb - Princeton, NJ
- Manager, Advertising Revenue & Partnerships
San Mateo County Transit District - San Carlos, CA
- Advertising Sales Specialist
Comcast - Pittsburgh,
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