Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
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Upon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…
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The urban advertising system was basically nonexistent until the year 2000, which is when AllHipHop.com began to dive into the world of online ads. Watkins notes, “I helped launch our first ad server. I bought it off the Internet, ‘software as a service.’” He began launching ad campaigns, doing the…
Read MoreAdMonsters July 13, 2023 Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the…
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In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…
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Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data…
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Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.
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While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement.
Read MoreAdMonsters June 29, 2023 The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one…
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Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one of the smartest. This is why Insticator, the global leader in increasing engagement for publishers through interactive content, recently acquired Balihoo, the…
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