Martin van der Meij will be leading his session Taking the Secondary Channel to New Levels at OPS Markets in London on February 9. SIgn up today and stay ahead of the digital advertising curve. Get more information at the bottom of this page. How has De Telegraaf approached RTB and what…
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We’ve talked about the Three Pillars of Success (People, Process and Technology) at a high-level, and discussed the details of People and Process, and now need to address everyone’s favorite, Technology. Right now, there is a lot of very interesting technology available and what’s out there today has some…
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Digital advertising leaders focus on shaping the new data driven marketplace OPS Markets brings operations leaders at the forefront of the field together to lead the discussion. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how…
Read MoreIn addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing services for European and Japanese media companies. We caught up with Director of Client Services Brian Buizer to discuss some of the…
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I had the pleasure of sitting down with Richard Wheaton, UK Managing Director of Ogilvy’s digital arm Neo, to discuss the digital landscape as it lies currently and also get his take on what to look out for in 2012. Richard is a stalwart of the industry –…
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Strengthen the foundations of online advertisingLatin American leaders in digital advertising attend AdMonsters Brazil for the in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include:The strategic role of Ad OperationsAudience targetingYield, revenue and inventory managementEmerging platformsOrganizational structureData monetization and…
Read MoreIt's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…
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There still seems to be a lot of confusion regarding the ePrivacy Directive, what advice would you offer to Publishers and Data Handlers at this stage? I think there are three key things: transparency, control and education. The EU self-regulatory programme is moving forward to deliver these and – though not…
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This exclusive interview with Matt Harty, General Manager, Accuen APAC at Annalect (Omnicom Media Group), is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and…
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When considering which data to buy and layer onto campaigns, marketers are becoming lost in a sea of segments. Several data buyers have told me they have access to 50,000 segments. That’s 50 with 3 zeroes. Which cookies should you buy? How can you differentiate one company’s 500 segments from…
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