No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read MoreOverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.…
Read MoreAdMonsters Network Ad Ops Forum Join us for the launch of a new AdMonsters event in the United States specifically designed for leaders in online technology and ad operations at advertising networks.Note: This Event is Sold Out! AdMonsters, the on-line advertising industry's only professional association exclusively dedicated to operations and…
Read MoreAdMonsters Publisher Forum US XXII will be held Mar 7–Mar 9, at the Hamilton Park Hotel & Conference Center in Morristown, New Jersey The cost of the event is $1200 and includes: 18 months access to the AdMonsters Publisher Forum mailing list Two nights' accommodation Sunday night reception & party…
Read MoreLeadership Forum US VIII AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations…
Read MoreThe FTC issued a press release on Wednesday regarding companies that distribute malicious code through advertising: Original Article: Court Halts Bogus Computer Scans MikeOnAds.com summary: FTC lays down the law on Errorsafe/Malvertising Malvertising/Malware continues to plague our industry, hurting the reputation of major publishers, agencies and networks and convincing more…
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