Training – 303: Technical Video Operations, Implementation and Troubleshooting with Flash
April 23, 2008
Technical Video Operations, Implementation and Troubleshooting with Flash
Registration opens February 20, 2008
Registration ends April 18, 2008 at 12:00 am
Early Bird Deadline: April 18, 2008
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| Date: | |
| Time: | 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | () |
| Fee: | $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) |
| Registration: | Enroll online Discounts are available for companies enrolling 2 or more people. Please email [email protected] for a volume discount code. |
Course Description
The online television and video industry is growing by leaps and bounds. According to research from InStat, “the worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to over 131 million households by 2010.” All publishers, from large media companies to individual producers programming niche content, are coming online to publish and distribute their content. Monetizing video through advertising is critical, whether it be to recoup the high cost of video production or to establish additional revenue channels for existing web properties.
Video monetization requires coordination and collaboration from many teams within an organization. Web development, programming, editorial and Ad Operations teams must work very closely together to ensure that content is tagged, categorized, published and distributed to both increase stream volume and create saleable channels to generate revenue.
This course will break down the complexities of monetizing video, including integrating ad serving systems, encoding video ads, tagging content effectively for ad targeting, defining specifications and developing ad creative according to those specifications, and troubleshooting. Attendees will learn basic production techniques as well as best practices for encoding the video in Flash to allow for ad server integration with click tracking.
Who should attend?:
This course is designed for Rich Media Specialists, Video Product Specialists, Technical Managers, Ad Operations Managers, and other personnel in related Internet divisions who have or are planning to publish video content online and monetize through advertising.
This course will be beneficial for mid-level ad operations staff, ranging from individuals who have been in Ad Operations/trafficking for 6 months to 4 years.
Course Concepts:
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About the Instructor:
Erica Crossen currently serves as the Director of Ad Operations at Brightcove, an Internet TV platform. She is responsible for overseeing internal Ad Operations for
their Publisher Network as well as managing the integration process of video technology with publishers? existing advertising sales and
operations businesses.
Erica began her career at Lycos.com in 1999 as a Campaign Manager and continued to excel within the Ad Operations organization and held various roles such as Rich Media Specialist, Ad Product Manager and then promoted to Director of Ad Operations.
Erica grew up in the Boston area and graduated from Bryant College in Smithfield, RI with a BS in Management