Leadership Forum US VIII

AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.
AdMonsters Leadership Forum includes senior ad operations members from agencies, advertising networks, publishers, portals, and technical and services providers. This expanded breadth of participants aims to accelerate the shift of ‘above the line’ ad spend to online while at the same time helping the entire industry manage the increasing volume and complexity of online advertising.
Attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry. Typical attendees are senior directors of operations or higher and have 5+ years in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency or media owner, AdMonsters Leadership forum will be an invaluable tool for you.

The Leadership Forum is a key opportunity to meet your peers and to engage in hands-on, in-depth analysis and problem-solving with the leaders in online ad operations across the industry. These events focus on both short-term tactical solutions, as well as some of the longer-term industry wide challenges that continually arise.

The registration fee includes the forum itself, breakfast and lunch as well as the cocktail reception and dinner with the event sponsors following the event.

Based on past attendance, we expect Leadership Forum US VIII to sell out. Please register as early as possible to secure your place at this event.

Agenda

Keynote: Monty Mullig, Managing Partner, Digital Valence, LLC

The ‘Dechannelization’ of Video: The Evolution of the Internet and TV

Video for the Internet and television continues to quickly evolve as the benefits of digital content creation begin to be realized. The ability to distribute digital video has started to change the way we look at the Internet and television as separate channels and it will certainly impact the way agencies and advertisers look to deliver their marketing messages with video content. This is certainly the case as the promise of addressable television which will bring Internet like advertising to television continues to develop. Additionally, as video production costs continue to drop, a new class of cheaper professional video will emerge and will provide new opportunities for advertising.

Drawing on his experiences of over 20 years in digital media technologies, Monty Mullig’s keynote presentation will focus on these trends with video content and on the opportunities for ad operations teams at both the agency and publisher levels with this video content evolution. All of these changes in video will shake up our understanding of video advertising inventory and create challenges for ad operations leaders as well as new revenue opportunities.

About Monty

A recognized industry leader, Monty Mullig has been working with Internet technologies for over 20 years and has been at the forefront of digital media technologies for the past 14.

From ‘94 to ’07 Mullig served as technology leader for Turner Broadcasting’s internet properties in a variety of roles, most recently as SVP of Digital Media Technologies. At Turner Mullig helped to launch over 100 web properties and led the development of the technology behind CNN.com, SportsIllustrated.com, Money.com, PGA.com, NASCAR.com and CartoonNetwork.com.

In his role at Turner, Mullig led the teams responsible for internet publishing systems, video editing & distribution, hosting & operations, ad serving & analytics, and ecommerce systems. A senior member of Turner’s internet management team, Mullig helped develop the Company’s Internet product strategy and was a driving force behind CNN.com’s video product development, with Turner and CNN’s online video products ranking among the top five video destinations on the web.

Prior, Mullig was Director for Management Information Systems at the University of Chicago Medical Center, where he gained his original experience with Internet technologies. Mullig also performed his undergraduate studies at the University of Chicago, concentrating in Economics.

Mullig has also served on numerous panels at industry conferences, especially on the topic of large scale internet video distribution, and is a founding organizer of AdMonsters.

Conference Format

The conference format for Leadership Forum US VIII will run one full day, starting with breakfast the morning of 2009-09-30, with the conference concluding around 5:00 pm. The Leadership Forum will be followed by a dinner; at which all attendees are expected to join.

The agenda is comprised of attendee-led sessions and structured workshops covering a wide variety of ad operations and technology topics. Some examples include: ad technology developments, inventory management, organizational structure, business process automation, ad operations policies, streamlining communication, rich media, and case studies. Actual sessions are developed in collaboration with our members.

Agenda

Thursday, September 30th

8:30 – 9:00 a.m.	Breakfast
9:00 – 9:20 a.m.	Welcome and Introduction to AdMonsters
9:20 – 9:45 a.m.	Attendee Introduction
9:45 – 10:30 a.m.	Keynote Address: Monty Mullig – “The ‘Dechannelization’ of Video: The Evolution of the Internet and TV”
10:30 – 10:45 a.m.	Morning Break
10:45 – 11:30 p.m.	Member Session
11:30 – 12:00 p.m.	Platinum Sponsor Workshop
12:00 – 12:15 p.m.	Sponsor Technical Track 1
12:15 – 12:30 p.m.	Sponsor Technical Track 2
12:15 – 1:30 p.m.	Sponsor & Member Lunch
1:30 – 3:15 p.m.	Member Workgroup Exercises – Planning & Development
3:15 – 3:45 p.m.	Afternoon Break
3:45 – 4:45 p.m.	Workgroup Presentations (15 min each)
4:45 – 5:00 p.m.	Conference Wrap Up
5:30 p.m. onwards	Sponsor & Member Cocktails & Dinner

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Location and Travel:

Leadership Forum US VIII will be held Sep 30, 2009, at The Desmond Tutu Center in New York, NY.

Registration:

Attendance at Leadership Forum US VIII is open to *senior* leaders in online advertising operations and technology employed by online media publishing companies, portals, advertising agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.