AdMonsters November 14, 2019 PubForum Wrap-Up: An Internet of Individuals “Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seemed like the kind of thing you’d say to…
Read MoreAdMonsters October 10, 2019 Chasing Down the Runaway Media Sales Train Life comes at you fast—in no area is that truer than media sales. As a guide to keep pace with this runaway train, CloudSense has assembled “The Modern Media Executive’s Playbook,” which lays out not only the fallout from fragmented…
Read MoreAdMonsters September 12, 2019 New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard…
Read MoreAdMonsters September 5, 2019 Mobile App Ad Quality: Do You Need an SDK? Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can…
Read MoreAdMonsters To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. December 26, 2019 Get Closer to Your Audience: The Value of Push Notifications (Plus, Best…
Read MoreAdMonsters December 19, 2019 2020 May Be the Year That Ad Tech Runs Out of Easy Answers One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where…
Read MoreAdMonsters July 18, 2019 AdMonsters Meetup Recap: Electrifying Email Strategies At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
Read MoreAdMonsters July 3, 2019 Convergence at Last: Addressability Is the Good Word in Cannes As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV…
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AdMonsters has been talking so much about how hot newsletters are that we just had to jump on the trend! We follow a lot of ad-tech industry and adjacent news, and not every happening makes it on AdMonsters.com or to our events. So we launched a weekly newsletter—The Wrapper—featuring a…
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