November 14, 2019
 
PubForum Wrap-Up: An Internet of Individuals
“Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seemed like the kind of thing you’d say to pump up an audience development team, but revenue teams these days are for more interested in audience development—as well as analytics and even editorial, all of which wormed their way into Publisher Forum Scottsdale conversations. Read more.
PubForum Scottsdale: Collaboration. Consumer Focus. Content. Context.
The forecast for publishers looks grim—what with disappearing cookies, mounting privacy regulations and fear of header bidding and yield optimization going away. Publisher Forum is where publishers go to learn to weather the storm. From keynotes to small group sessions, in Scottsdale they gained insights on industry collaboration, putting consumers first, better leveraging first-party data and gaining an understanding of context performance. Read more.
Portal to Privacy: 33Across on Complying With Current and Future Regulations
Publishers are frantically preparing for the launch of the California Consumer Privacy Act on Jan. 1, 2020—and trying not to lose sleep over the looming EU ePrivacy Directive updates. But they're alone in that effort—programmatic intermediaries like 33Across have heard the data privacy call and are ensuring they not only complying with privacy regulations but also applying consumer preferences in a speedy and efficient fashion. Read more.
Top Stories
It's easy to get caught up in the day-to-day of ad ops, but having the right revenue data will help you to take a step back and plan smarter. When revenue goes up in Q4 there's always the inclination that things will continue to rise. (But that's not really the case is it?) So when revenue dips, everyone panics forgetting to factor in seasonality. Knowing ad revenue seasonality trends can help you strategically prepare your organization and plan ahead. Read more.
In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collective—something akin to a research panel—including 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. And they're leveraging it as both a sales tool and a consumer loyalty platform. Read more.
Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of favor—or really, outlived its usefulness—illuminates what will replace it. Read more.
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