The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as confusing as ever. That's why we brought privacy expert—Jessica B. Lee, Partner and Co-Chair of Privacy, Security & Data Innovations at Loeb…
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50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones that publishers have to be super cautious about targeting and collecting data from lest…
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This week's edition of The Wrapper is arriving in your inbox on Wednesday while we're on location at PubForum in Santa Monica. Next week, we'll return to our regularly scheduled Tuesday mailings. March 11, 2020 Coronavirus Climbs Blocked Keyword List Maryland's Digital Ad Tax 404bot Steals Millions in Ad $…
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After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how…
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Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…
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March 03, 2020 Coronavirus Impacts Digital Advertising Subscription Fatigue Brave Most Privacy-Friendly Browser CTV Ad Share Triples Digital Advertising Stricken With Coronavirus? If you’re not busy constructing homemade NP95 masks or getting into fistfights over the last bottle of Purell at the pharmacy, you might wonder to yourself, “Hey—how is…
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"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…
Read MoreAdMonsters February 27, 2020 PubForum Keynote Jamie Gutfreund Connects the Dots Between Data and Marketing in a Privacy-centric Era During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Jamie Gutfreund,…
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Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters February 20, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
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