AdMonsters February 15, 2018 PubForum Prep: Driving Revenue Through a User-First Mindset When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users…
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In last week's webinar that AdMonsters hosted with sponsor Roxot, "Measuring Up to Revenue Analytics," we got into a new meaning of "WTF." As presenters Alex Kharitoshin (from Roxot) and Bodhi Short (from Cordless Media) explained, sometimes "WTF" stands for "Why the fall (in revenue)?" or "Where's the fill?" In…
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Maybe others saw the signs before I did, but I’ll admit to being surprised this past summer when Google announced it would be sunsetting DoubleClick Sales Manager (DSM) in 2019. On top of all the other major challenges they’re facing right now—GDPR, ads.txt, contextual relevance, Facebook, etc.—more than a hundred…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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Discrepancies in campaign reporting may be an ever-present scourge--but let's not mistake them for a force of nature beyond anyone's control. As the digital ad ecosystem evolves and gets smarter about its business, there's more value at stake with each impression. That said, managing discrepancies can feel like a long…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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This is the second article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the third on the future of mobile. The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video,…
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Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…
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