Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
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NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider…
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According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your…
Read MoreOctober 10 to 12, 2010 The Grand, Brighton, Sussex, UK Event News & Updates Agenda updatedAdMeld becomes Ruby SponsorMember Session update: Reece Eaton, "Three Key Concepts of Yield Management"Member Sessions updated: Adib Razzaq, Greg WestMember Session updated: Glen Duncan's presentation, "Making a Difference in the Sale"Keynote speaker announced: Tim…
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