Monday 5 March We're very close to kick-off here in a not so sunny Palm Springs. The AdMonsters are in the room eagerly anticipating a day of knowledge-sharing and best practice from some of the leaders in the online advertising space. 9.05am And we're off. Matt O'Neill, President of AdMonsters takes to the…
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“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event. A decent percentage of the crowd gathered at the Corporate Tax Network’s offices…
Read MoreIn addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing services for European and Japanese media companies. We caught up with Director of Client Services Brian Buizer to discuss some of the…
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As we tick away the final days of 2011, hopefully you're planning your New Year's Eve party and not stressing out about yield management in 2012. Over here at AdMonsters, we're pondering the year to come for the ad operations community, and the first step is to examine what happened in…
Read MoreThe Super Bowl is one of my favorite events of the year, no matter who is playing for the Vince Lombardi trophy. It's simply a great time to catch up with old friends while over-indulging in fattening foods and alcoholic beverages. This year all my buds will gather around my 13-inch…
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2011 represented a turning point for the consumer web, having brought fundamental changes to how information is stored, shared, and transmitted and to how individuals communicate and connect. To date, bandwidth, storage limits and user access points have suppressed the potential of a web-enabled world. Those barriers have melted away,…
Read MoreI've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…
Read MoreOnline video ad spending is expected to grow more than 43% next year, but even rapid adoption and eager ad buyers can’t overcome the complexity of multiple video ad formats. This crazy patchwork quilt of formats has been suffocating video, as the nascent industry leaps ahead of standards. Luckily, the…
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The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
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According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…
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