If you got the right stuff, it’s not a bad idea to get a stamp of approval. Multi-channel ad server Smart AdServer just emerged from an intense four-month audit of its systems as the first U.S. certified mobile ad server according to the Interactive Advertising Bureau’s Mobile Guidelines. We sat…
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While Google introduced core mobile ad serving capabilities to the DoubleClick for Publishers ad serving suite last summer, the company is just now releasing the real mobile muscle. Launched today (check out the blog post), DFP Mobile offers support for a wide array of mobile rich media ad formats such…
Read MoreFor those of us in the digital advertising world, there is little doubt that everyone and anyone will be consuming content digitally in the near future. Devices will proliferate, advertising dollars will shift, and at some point, magazines and newspapers as we know them will decline. Today content lives in multiple…
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Given the immense popularity of video streaming on mobile devices, mobile video ads will certainly play a large role in shaping the future mobile advertising landscape. In this AdMonsters OPS Mobile exclusive blog post, NBC Universal's James Gaffar discusses the current state of mobile video and the steps needed to…
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As AdMonsters OPS Mobile approaches, one of the hottest topics has been monetizing mobile effectively for local advertising. AdMonsters spoke with Shaunak Khire, CEO of Adlibrium, about how mobile can be utilized as a tool to support local commerce and non-profits. Adlibrium uses their marketing platform to support both local…
Read MoreVideoplaza is sponsoring Tom Bowman's session Video Will Become Television, Television Will Become Video at the OPS Europe event Tuesday in Cologne. In advance of the event we asked Sorosh Tavakoli, Founder and CEO of Videoplaza, a few questions about video, ad operations and the state of the industry. …
Read MoreHow many of you know that Morgan Stanley’s advisory services division drives more than 15 percent of that firm’s annual revenue? That should come as no surprise, although it’s still shocking that so few of us use financial advisors. Financial planning is a complex undertaking with trained professionals who do…
Read MoreWe’re long past the days of slapping ads on a website to make it profitable. Online advertising has advanced to the point where advertisers need more than just audiences at scale. They want their ads to reach the right audience. If a publisher can’t provide a brand or agency with…
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Robert Haskitt is the CMO at Extreme Reach and is responsible for the company's global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy and related teams.We asked him a few questions about digital video advertising best practices, video ad spend…
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Last week I attended the IAB Innovation Days event as part of Internet Week here in New York. Here are some of the highlights from the two day event.Emotion in AdvertisingRoss Levinsohn of Yahoo! and Neal Mohan of Google talked about how as an industry we are not connecting with…
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